BREAK-EVEN CROSSED
Constant acquisition spend of $45,135 ($11.97 avg CPA) compounded into
$202,982 cumulative deposits and $54,166 NGR by month ~4 —
450% ROAS , 1.20× ROI on NGR , $14.36 ARPU .
Fixed spend $45,135 · Qualified FTDs 3,771 · Metrics are cumulative
Payback curve — ROI from NGR
Return matures over time and crosses break-even (1.0×) rather than peaking early and fading.
ROAS by checkpoint (%)
Cumulative deposits ÷ fixed spend. 100% = spend fully recovered.
Cumulative deposits vs. NGR
One spend event monetized repeatedly via redeposits.
ARPU growth (per qualified FTD)
Net revenue per acquired user as the cohort matures.
Retention engine
Redeposit rate and average deposits per user.
Turnover (wagered volume)
Total staked volume compounding with maturity — the base for GGR hold.
Traffic source mix — FTD volume by source
How the 3,771 qualified FTDs were acquired across channels.
All cohort metrics by checkpoint
Totals summed across sources; averages and rates are QFTD-weighted aggregates.
Scaling thesis. Growth comes from launching parallel cohorts and allocating
spend only to sources that prove maturity payback — stepped up when mature ROI-on-NGR ≥ 1.0 and ARPU is rising.
Quality gates (multi-account and self-exclude monitoring, GGR/turnover hold, redeposit KPIs) precede every cap increase.
ROAS = Deposits ÷ Spend (shown as %) · CPA = Spend ÷ qualified FTDs · ROI from NGR = NGR ÷ Spend · ARPU = NGR ÷ FTDs · Avg bill = average total deposited per depositor.
Currency in USD. GEO: South Africa. Cumulative cohort measured at three post-acquisition checkpoints.